Google processes an average of 40,000 searches every second, which translates to about 3.5 billion searches per day on Google search engine, and the majority of search results pages include Google ads.

What are Google Ads?

Google Ads are formerly known as Google AdWords, and it is an online advertising service by Google for businesses to display ads. In other words, Google Ads is Pay Per Click Advertising Platform that reaches people through the Google Search Network & the Google Display Network.

How does Google Ads work?

Google Ads are among the most advanced algorithms made by Google, which works based on several factors like keywords, bid, ad type, etc., and it can’t be cracked so quickly because it keeps changing. You only need to pay attention to the essential factors like bid, keywords, campaign type, etc., to get the benefits of Google Ads.

Google Ads allows advertisers to show their ads to users who are actively looking for different products or services through particular keywords. In Google Ads, advertisers set the bid on their keywords, which they are willing to pay for a Google user to click on their ad to appear at the search results page.

There are various types of bids that Google Ads offer:

  • Cost Per Click
  • Cost Per Conversion
  • Cost Per Conversion Value
  • Cost Per Impression share

Once Google Ads receives your bid, it processes the request and runs the auction, which is focused on keywords and then determines the ad position and each advertiser CPC. 

Google ads auctions work on many factors like quality score, bid amount, and ad rank. The higher the quality score and bid amount, the higher is the chance of appearing your ad on top. 

Advertisers quality score depends on the following factors:

  • Your historical Google Ads account performance.
  • The relevance of each keyword to its ad group.
  • Landing page quality and experience.
  • Your historical click-through rate (CTR).
  • Your Ad text relevance.

Why Quality Score Matters?

  • Which ads are eligible to enter the ad auction.
  • What actual CPC the advertiser needs to pay.
  • How suitable ads are ranked.

Benefits of having a high-quality score.

  • Advertisers having high-quality scores can get rewards by lowering their cost per click (CPC).
  • High-quality score ads will display more often in better positions on the search engine result page. It helps you to get more clicks and conversions with your reasonable bids.

Google Ads campaign types 

In Google Ads, you can create a different campaign on different objectives and goals with the right bidding strategy. 

  • Search Network
  • Display Ads
  • Video (YouTube)
  • Shopping
  • Universal Apps

Cost of Google Ads campaign

The expenses of your Google ad campaign depend on various factors such as your keywords, reach, industry type, campaign size, etc. The average cost-per-click (CPC) on Google Ads is around $1 to $2.